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Hamilton to Get Most High-Tech High School Scoreboards in the State

The scoreboards will cost roughly $85,000 and be able to play video, show graphics and advertisements. The high tech machines will also be purchased only with donations.

It won't be long before sports fans will feel more like they're sitting in Camp Randall rather than Hamilton's Grove Field, and that could be thanks to an updated scoreboard.

The is now steps closer to purchasing two state-of-the-art scoreboards for the football field and indoor basketball court, a project that will cost roughly $85,000, the Sussex Sun reports. Back in February, to the project, and while the booster club says its only collected half of the required funds, the target installation date is sometime this fall. 

"It did take some convincing. They weren't sold right away."

Tom Blackwell, the booster club's vice president, says the new scoreboard is something many high schools in the south already have, but this will be the first of its kind in Wisconsin.

"You can pull graphic images up there and faces; it's the same quality you see at Camp Randall and the Kohl Center," Blackwell told the Sussex Sun. "It won't have quite the same video capability because that's where it gets real expensive. We'll have some playback up to two minutes, but it's not going to be a video board. We won't have the camera crews, the sound systems and all that stuff. But it'll be good quality, and you'll be able to tell if your son or daughter is on the scoreboard."

The new scoreboard will feature:

  • A 6x11 ft. display
  • The ability to show athlete photos
  • The capacity to show graphics, like "Touchdown!"
  • Up to two minutes of video playback
  • Advertising options for local businesses

Blackwell hopes to have 80 percent of the $85,000 pricetag covered by area donations, like the one gave, by the time it's installed in fall. However, before then, the booster club wants to identify multiple major advertisers by May.

Those advertisers are described as businesses willing to donate between $1,000-$10,000, and their support will come with advertising benefits. For example, groups that donate $10,000 will get a 10-second, silent commercial that runs during games and a permanent sign below the scoreboard. 

Blackwell said the advertisements would be used during 120 events each year, but getting the "OK" from administrators to run ads at the high school took some time.

"It did take some convincing," Blackwell said. "They weren't sold right away. The school is sticking their neck out, but they're a little bit more at ease because of everything you can do with the digital equipment, both for revenue and enhancing the experience for the student athletes."

Andy Ambrosius (Editor) April 11, 2012 at 06:56 PM
Tell us in the comments: Why aren't you sold on the idea, or why do you think it'll be awesome. Personally, if its being purchased with donated money, let's do this!
Kristi April 11, 2012 at 07:02 PM
Overtime, I understand things need to be replacement - but why are they looking to spend $85,000 on something that is only needed to keep score and is at least $30,000 more then an average WI residents income. Hamilton's stadium and gym are not so huge where you can't see what's going on - Save this fancy stuff for if they go to the college level and the fields/courts are bigger. It's a High School - It's simple. And they are looking to spend all this money for Football field and the gym-- What about the Soccer field? Will they be getting one as well?
Andy Ambrosius (Editor) April 11, 2012 at 07:17 PM
Nope - no talks for a new one at the soccer field.
Steve ® April 11, 2012 at 08:29 PM
Awesome. Falls needs one of these to compete now along with their artificial turf.
Andy Ambrosius (Editor) April 11, 2012 at 08:46 PM
Wow - votes are really split. I thought it would be more one-sided than this.
Luke April 11, 2012 at 09:17 PM
Andy, Nice meeting you at Starbucks today. It would be good to know exactly where and how to donate money (i.e., phone number and address). I don't have any skin in this game because I live in a different school disctrict. However, I will match up to $100 if anyone wants to post that they will do the same.
Luke April 11, 2012 at 09:24 PM
One other condition. I would like to donate the money in the name of someone else. My first choice is Andy Ambrosius. I don't want to become a public figure.
Andy Ambrosius (Editor) April 11, 2012 at 09:56 PM
HAHA @Luke. Post the money in MY name and I'll be called out for supporting who knows what list of stuff. I know readers on this site. :) But if you want to donate, I would contact them via emal: habc@hamiltonathleticboosterclub.com
Andy Ambrosius (Editor) April 11, 2012 at 09:56 PM
And it was great meeting you today, too. I love meeting readers so they can find out for themselves I'm not a crazy person.
Justme April 13, 2012 at 01:59 PM
Any chance we can get a donation going for a bigger US flag where (new) fans actually know where to turn to see it when singing the National Anthem? It's too small and hiding in the pines. I'd be happy to donate. Love the score board, by the way. And love even more that it was made possible by private donatations and not by the school district/taxpayers.
Andy Ambrosius (Editor) April 13, 2012 at 02:21 PM
Agreed - just local people coming together to do something they believe in. And why don't you email the Hamilton Athletic Booster Club and let them know you'd love to see a bigger flag at the football field. I'm sure they'd love public input like yours! Email: habc@hamiltonathleticboosterclub.com

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