Sussex Creating Campaign to Bring Businesses Downtown
The new marketing team is talking about an outdoor event, public art and more.
With downtown Sussex on the fast track to a complete overhaul, village officials are preparing to market the Main Street corridor to prospective businesses with the new “Downtown Sussex Branding & Marketing Strategy.” The team of village officials, residents, real estate agents and marketing specialists had their first meeting Thursday to begin brainstorming ideas, and nothing was left off the table. From outdoor festivals to a village tagline, the group is searching for the one thing that will set Sussex apart. “We need to give downtown Sussex a sense of place, and we want to know what will make it a place that people want to visit,” said Melissa Weiss, assistant to the village administrator. “A downtown ideally should be a hub of …
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Andy Ambrosius
2:22 pm on Friday, February 24, 2012
That idea for that awkward triangle is actually pretty genius. It could make for a cool stopping/starting point for people on the bugline, too. more ›