Do You Know Where Your Valentine's Day Flowers Are Coming From?

Do you know where your flowers are coming from? Here are three good reasons to order from your local florist.

As we are less than two weeks away from Valentine's Day, I thought this might be of interest to our readers. There has been an industry struggle over the past few years in regards to local florists and the national wire services (Teleflora, FTD, etc).

Many people don't realize that when they order flowers or gift from these wire services as opposed to directly from the local businesses, the following happens:

The local florist that is filling the order is only receiving 40 percent of that sales transaction from the big box wire services. They are essentially losing money on many orders that come through this system, but at a time when floral shop sales are down, they take what they can get.  

The photo that most people see on wire service websites is not what your recipient will receive. The photo on the website is obviously created to draw the person in to make the purchase and is often showed at the "maximum bloom point." The maximum bloom point is the point where a fresh floral arrangement opens to full bloom and it is nearing the point where the flowers will no longer look fresh in just a few days to follow. When people receive the actual order, they are usually much fresher (but the flowers are slightly more closed) than what is pictured to ensure that they last longer. This does tend to upset people as they think that are getting ripped off by not getting exactly what is pictured on the website.  

Also, many large wire services work out of local warehouses during the busy holiday times. These arrangements are created in an assembly line style by people with little to no floral design experience. Or with some companies like 1-800 Flowers, they are often sent via UPS or Fedex to the recipient in no water and are not the greatest quality as they are tossed around in a delivery truck. 

When you order from a local floral shop, you are working directly with the professional designers who will create the gift for your recipient because they have a passion for the business and for the art of floral design. As you shop around for the best Valentine's Day gift, remember to support your local businesses. They are here to help you and look forward to creating a great gift for your recipient on this romantic holiday and the others throughout the year.

This post is contributed by a community member. The views expressed in this blog are those of the author and do not necessarily reflect those of Patch Media Corporation. Everyone is welcome to submit a post to Patch. If you'd like to post a blog, go here to get started.

Bottom Line February 07, 2013 at 06:03 AM
Cheryl ... I wish you well in your endeavor. My family (while not any longer) was in the Floral and Greenhouse business for over 50 years. You seem to realize that you aren't competing with the "high volume" merchandisers ... and you shouldn't. You cannot compete for business that disregards the personal attention you can bring. Connect with your clients, give them the personal attention they will find more valuable than the savings. Most Florists cannot compete anymore, because the competition has developed ways to reduce cost that make your effort less recognizable. It is only when you create a bond with your customers, and they sense their importance to you that you will gain a dedicated customer base. I wish you well ... your challenge is greater than when I was engaged as a Florist due to the changes over time.
Bob McBride February 07, 2013 at 01:27 PM
Fortunately we've got a number of florists in my area. I've got a picky customer (horticulturist by trade) and I don't know a weed from...well...another weed. So I always need a lot of help. Through trial and error I've managed to find a couple of florists who seem to be able to figure out and understand what she likes, despite my lack of knowledge. There's no way I could get away with dealing with 1-800-FLOWERS, or the like, or attempting to pick out something on my own at a grocery store.
Cheryl Muskus February 07, 2013 at 08:46 PM
Thank you for your comments. On a positive note, I would like to add that The CarmelRose Florist is part of "Florists for Change". This is a group of florists that are dedicated to the Retail Floral buy local Movement. The florists that are part of this group bypass FTD and Teleflora when possible and it is a great group of florists that believe that the industry must break away from the wire services. FTD and Teleflora are a FEE BASED company. Their charges are most of the time horrendous for the florist. Enjoy Flowers!!!!!!! They will brighten your day!
Jamie Foshey February 07, 2013 at 08:51 PM
Cheryl- Thank you for your comments. As owner of Leaves Floral Design & Gift Boutique in Muskego, I have also joined "Florists for Change". I was so impressed by the group and the dedication to supporting local florists that are often overwhelmed by wire services charges. Such a great organization!
William February 10, 2013 at 06:43 PM
This discussion was helpful. I will buy something other than flowers from now on.


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