Quad/Graphics announced Wednesday it will acquire Vertis Holdings for $258.5 million in a deal that will position the Sussex-based printer as a leader in the production of retail advertising inserts and direct marketing, the company said. 

Vertis, which has been in bankruptcy, expects to generate approximately $1.1 billion in revenue and earnings of $60 million during fiscal year 2012, according to Quad/Graphics. 

“Quad/Graphics believes in the power of print in today’s multichannel media world and this acquisition further strengthens our ability to help retailers and direct marketers drive meaningful business results,” said Joel Quadracci, Chairman, President & CEO of Quad/Graphics. 

“The offer from Quad/Graphics was the most compelling proposal we received because it ensures continuity for clients and the greatest number of opportunities for our employees while also maximizing value for our stakeholders,” said Gerald Sokol, Jr., Chief Executive Officer of Vertis.